Bill Walton, founder and President of Bill Walton Sales TrainingBill Walton Sales Training (BWST) is recognized as the leader in helping the Fortune 500 provide culture-changing sales content, process and messaging to boost new client acquisition. Bill Walton Sales Training is trusted by the C-suite, sales leadership and HR across the Fortune 500.
How does Bill Walton Sales Training work with clients?
● Ease of use: Since we are businesspeople who do training, we easily align with the pressing business issues of our clients. We download ourselves into their culture and can immediately see the jump in point for our work.
● Flexible methodology: We have two ways of working- one for how we work and one for how our clients sell. Our working methodology is DEFINE/TRAIN/SUSTAIN - we conduct a mini needs assessment and gather data that informs an interactive training experience. All BWST training is supported by live deal coaching over 90 days post training. Our SELLING methodology is a value creation framework that features preparation, outreach, engagement and follow-up and closing. We also assimilate and integrate CRM steps and client tools.
● Point and Shoot Option: Bill Walton Sales Training has 11 just add water programs that are ready to go and delivered in dining minutes or less. These programs are topical and feature high levels of interaction delivered over a virtual platform. These programs are priced competitive and are applicable to broad selling populations.
Why do clients prefer Bill Walton Sales Training over other well-known sales methodologies?
● Age: Most of the popular selling methodologies are over 35 years old. They were crafted before the internet, web meetings, social media and AI. These programs are typically delivered by a professional facilitator vs someone who still carries the bag or ran large sales organizations.
● Messaging: The number one reason for a lack of prospecting success is the ability to sell reasons to meet. BWST are expects are persona-based messaging that hits home with targeted prospects.
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Gone are the days of the individual Lonewolf rainmaker. Instead, the sales professional today is a businessperson and natural collaborator across their organization and the client's.
● Results: We typically see behavior modification at 60 days and a change in the business at 180 days as salespeople try on the new methodology and advance their pipelines. We train sales leaders to ask their people for forward-leaning commitments- commitments that are driving higher activity levels. Results stories can be found on our website here.
● Sales Content Fluency: We have 30 years of experience training salespeople, sales leaders and the SMEs that support them. Our clients are among the who's who of the Fortune 500. We are fluent in all major selling methodologies and assimilate valued content.
● What's already working: We validate and affirm salespeople and their leaders by celebrating what's working already and refining the areas of their selling acumen that needs support. When a client acquires a company or makes a strategy shift, BWST flexes with them to keep activity levels high during times of transition.
What resources are available to companies that are not a BWST client?
BWST does our best to give back to the selling community. Our clients and partners feel that we really care about them and make them feel like they are our only client. For those we haven’t had the privilege of working with we offer free downloads, book chapters and a timely insights blog where visitors can pick up a tip or helpful perspective every time they come to our site or LinkedIn page.
